6 TIPS FOR EFFECTIVE OUTDOOR SIGNAGE
VISIBILITY
Ensuring visibility is prioritized is crucial when it comes to the design of your sign. While the effort and creativity put into the design are important, they will be futile if your sign fails to catch the attention of potential customers and convey the message about your product or service effectively.
The main goal is to make your sign noticeable and easily comprehensible, allowing customers to quickly associate it with your brand. It is recommended to maintain a concise and straightforward message that remains true to your brand identity. Placing your sign in a prominent location where it can be easily seen is also advised. By employing these strategies and making your premises easily recognizable through effective signage, you can eliminate any confusion and increase the likelihood of customers entering your establishment.
LESS IS MORE
When it comes to crafting your outdoor sign's message, it's important to embrace a minimalist approach. Given that customers are often pressed for time, your sign should quickly capture their attention. Avoid overcrowding the sign with excessive content as it can hinder its effectiveness. Instead, opt for simple yet captivating visuals that will engage your audience.
KEEP IT FREE FROM CLUTTER
Continuing from the previous point, effective outdoor signs require minimal content so that they can correctly and simply convey what your business is about and portray a strong brand image. Do not try to sell your entire business on the sign as this can confuse customers and they may just walk away from your premises.
Whilst the thought of featuring engaging and bold graphics to boost creativity can be appealing, it’s essential not to decrease the natural readability of your outdoor sign.
USING COLOUR
Establishing an effective means of communication with customers is vital to promptly address their concerns and provide necessary support. Additionally, it is crucial to carefully select colors that will not only attract your target audience but also reinforce your business's identity. Studies suggest that up to 80 percent of brand recognition is influenced by colors. For instance, Cadbury is instantly associated with purple, while Coca-Cola is recognizable through its iconic red color. Therefore, your sign plays a significant role in shaping your brand image.
Opting for lighter shades of letters against a darker background is a popular choice as it creates a striking contrast. Incorporating bright and trendy colors is also effective in capturing the attention of your audience. By employing these color strategies, you can enhance the visibility and appeal of your sign.
MAKE FONTS EASY TO READ
The choice of typography plays a crucial role in transforming an ordinary sign into an extraordinary one that captures public attention by being unique and distinctive.
By selecting an appropriate font, you ensure that your sign remains legible even from a distance, allowing your audience to easily comprehend its message. Conversely, a poorly chosen font can blend into the background and contribute to an overall cluttered appearance.
It is important to note that heavy fonts can blend together, causing letters to lose their shape and hindering text visibility. While simplicity may be appealing, it is advisable to opt for easily readable lettering for your outdoor sign.
As a general guideline, it is recommended not to use more than two fonts within a single outdoor sign. Instead, choose a maximum of two fonts that complement each other harmoniously. If you have brand guidelines in place, they often specify the approved fonts for use in your signage.
USING THE RIGHT MATERIAL
It would be unfortunate to invest effort into designing a highly impactful sign that can attract customers, only to have its effectiveness compromised by using unsuitable materials for the environment. Creating a successful outdoor sign necessitates careful consideration of the materials chosen, taking into account factors such as the sign's size, location, and surroundings.
Selecting the appropriate materials is essential for ensuring the longevity of the sign, as different materials possess varying suitability for different types of signage. For instance, while acrylic is a popular choice, it is primarily recommended for indoor usage in business premises rather than outdoor settings.
By collaborating with Signs Express, our team of experienced sign makers can not only provide you with material samples but also offer recommendations on the materials that best align with your specific signage needs.
